In the age of social and digital marketing, email has taken a bit of a back seat in terms of buzz and budgets. Yet, the data clearly shows that -- done correctly -- email marketing continues to be one of the most cost-effective tools for delivering ROI. Consider the stats:
That's a lot to absorb, but the key here is "done correctly." While still relevant and powerful, email marketing (including newsletters) carries a fine balance of delivering either value or annoyance to your audience. Obviously, there is a ton of data and best practices information available out there. Here, we've pulled together seven top tips businesses of any level of sophistication or tech savvy can employ to get the most from email marketing.
Integrating these email marketing best practices can help take your campaigns from "to do" to delivering real value. And the best part? Email marketing is remarkably affordable, with both free options and low monthly subscription services available. Need some help getting started? We're happy to connect and discuss how we can get email working for you.